Practice Area Performance
ROI by Practice Area
Traffic Distribution
Lead Conversion Funnel
Year-over-Year Traffic Comparison
| Month | Jan 2025 | Jan 2026 | Change | % Change |
|---|---|---|---|---|
| Total Organic | 6,277 | 8,592 | +2,315 | +36.9% |
| Veterans Affairs | 5,017 | 6,345 | +1,328 | +26.5% |
| Bankruptcy | 115 | 1,262 | +1,147 | +997% |
| Personal Injury | 667 | 615 | -52 | -7.8% |
Year-over-Year Leads Comparison
| Month | Jan 2025 | Jan 2026 | Change | % Change |
|---|---|---|---|---|
| Total Organic Leads | 158 | 322 | +164 | +103.8% |
| Veterans Affairs | 142 | 167 | +25 | +17.6% |
| Bankruptcy | 6 | 43 | +37 | +616.7% |
| Personal Injury | 20 | 24 | +4 | +20% |
VA ROI Trend (8 Months)
VA Signed Clients
VA Leads (Total & Qualified)
VA Traffic (13 Months)
BK Signed Clients (13 Months)
BK Leads & Traffic
PI Leads (13 Months)
PI Traffic (13 Months)
EL Leads Growth (7 Months)
EL Traffic Growth (7 Months)
January 2026 Performance Narrative
Comprehensive analysis of SEO performance across all practice areas
January 2026 was a strong month for Stone Rose Law's organic SEO program, demonstrating sustained momentum across all four practice areas. The firm's combined organic traffic reached 8,592 visitors, with 322 organic leads generated and 97 new clients signed directly from SEO — producing an estimated $127,166 in revenue.
Veterans Affairs: The Revenue Engine
Veterans Affairs remains the dominant practice area and primary revenue driver. January's $110,500 ROI from 85 signed clients continues to demonstrate the extraordinary value of the VA content strategy. While signed client volume (85) ranks fourth among the eight tracked months — below the August and September peaks of 117 and 123 — this reflects normal seasonal patterns rather than any decline in strategy effectiveness. The lead pipeline remains robust: 166 organic contacts were generated (up 26% year-over-year), with 143 qualifying as viable leads. Traffic of 6,345 visitors was up 17% YoY, and when excluding the VA calculator page — which can distort traffic figures — core content traffic of 5,066 visitors held steady against January 2025's 5,017, confirming that the underlying content foundation is solid and durable.
Bankruptcy: Breakout Story of the Year
Bankruptcy is the breakout story of the past year. January 2026 was the best month of leads on record, with 43 organic contacts (up from just 6 in January 2025 — a 617% increase) and 56 total leads per Aisling, of which 39 were qualified. The practice area signed 10 new clients, a 5x improvement over January 2025's 2 signed clients. Traffic of 1,262 visitors represents nearly an 11x increase over the 115 visitors in January 2025. This explosive growth has been driven primarily by Chapter 7 and Chapter 13 content articles, which map directly to SRL's bankruptcy service offerings.
Personal Injury: Mixed Results, Strong ROI
Personal Injury showed mixed results. While lead volume grew 20% YoY (24 contacts vs. 20 in January 2025), traffic dipped slightly to 615 visitors from 667 — an 8% decline. However, the estimated ROI of $16,666 from 2 signed clients at an average value of $8,333 each demonstrates that even modest PI lead volume translates into meaningful revenue. Dog bite and car accident content continues to drive the bulk of PI traffic and conversions.
Employment Law: Impressive Launch Trajectory
Employment Law, launched in July 2025, continues its impressive growth trajectory. January's 89 organic leads represent a 187% increase from the 31 leads generated at launch, while traffic has surged from 33 to 370 visitors — a 1,021% increase in just seven months.
Looking Ahead: February 2026 Projections
February 2026 projections are encouraging. VA traffic is on track to surpass 7,000 visitors with non-calculator traffic expected to exceed 5,500. The BK campaign's record-setting January suggests continued momentum. Key focus areas: (1) address the PI traffic dip through content refreshes, (2) continue scaling the Employment Law silo, and (3) maintain the VA content pipeline that underpins the firm's primary revenue engine.